Last week, we had the opportunity to participate in a two-day workshop on Climate Change Communication in Macedonia, held on March 13-14 at Hotel Solun, Skopje. Organized under the project “Civil Organizations in Action for Climate Change”, implemented by Eko-svest and funded by Sweden, the workshop focused on improving climate communication strategies among various stakeholders, including institutions and civil society organizations.
Why is Climate Communication Important?
Effective climate communication is essential in raising awareness, engaging different audiences, and ensuring that policies and actions align with national climate goals. The workshop, led by Dr. Renee Karunungan, an expert in political communication, provided valuable insights into best practices for conveying climate-related messages.
Key Highlights from the Workshop
The workshop was structured into two days:
📌 Day 1: Cross-Sector Engagement & Message Development
Icebreaker & Introduction – A great way to connect with participants from various sectors.
Climate Communication Mapping – We analyzed existing communication practices, identified barriers, and explored opportunities for collaboration.
Crafting Climate Messages – We learned how to tailor messages to different audiences, ensuring they are relevant, relatable, and actionable.
📌 Day 2: Policy Paper Co-Creation & Action Planning
Policy Hackathon – We collaborated to draft recommendations for a national climate communication strategy.
Action Planning – Using the SMART framework, we identified concrete next steps and voted on the most impactful initiatives.
Final Reflections – Participants shared their thoughts on improving climate communication in Macedonia.
Our Takeaways
Participating in this workshop was a valuable experience, reinforcing the importance of collaborative efforts in climate communication. It was inspiring to work alongside experts and advocates dedicated to making climate action more accessible and impactful. The workshop provided practical tools and strategies that can be applied to our work at Reset Hub, as we continue to engage communities on environmental and sustainability topics.
💡 What are your thoughts on climate communication? How can we make climate information more engaging and accessible? Share your ideas with us!